REGENT'S SECRET · LOS ANGELES, CALIFORNIA
VISUAL STRATEGY | E-COMMERCE + STYLING
Named after the famed Regent's Street in London, England, Regent's Secret sold men's, women's and children's high-end contemporary fashions at discount prices. Developed by apparel industry veterans, the site featured short term private sales on high-end brands to its members. Among the brands featured were Dolce & Gabbana, Ed Hardy, and a multitude of premium denim labels.
Recruited by Pixior LLC and Joe’s Jeans upper management, I played a pivotal role in the launch of a first-of-its-kind online startup.
My responsibilities included overseeing 100+ photo shoots, from model booking to photographer collaboration and styling. Meeting frequent launch deadlines, I diligently uploaded photos and content, driving the project forward. Working directly with buyers, PR, and clients, I handled a wide array of needs, ensuring a smooth process.